Our Case Studies 🖤

166x Google ROAS

We scaled our UK based fashion client’s Google performance from an already strong 8x ROAS to an exceptional 166x ROAS (at scale, not low budget) by refocusing the account on new customer acquisition. This was driven by a disciplined creative strategy, introducing fresh ad assets and refreshing them bi-weekly to prevent fatigue and maintain engagement. Alongside this, we ensured all products featured in ads were consistently in stock, eliminating wasted spend and maximising conversion efficiency. The combination of proactive creative optimisation and operational alignment unlocked significant incremental growth while maintaining highly profitable returns.

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+1670% Email Marketing Revnue

We grew our US based supplement client’s email marketing revenue by 1,670% year-on-year through a strategic, data-led approach. This was achieved by implementing effective audience segmentation, introducing updated and visually engaging creative, and executing a strong growth-focused email strategy. By utilising a balanced mix of high-performing standard campaigns, refreshed automated flows, and targeted retargeting, we maximised every revenue opportunity across the customer lifecycle while driving sustained, scalable growth.

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From ATC to 72x Meta ROAS

For a UK-based fitness equipment brand, we first took over and rapidly scaled their Google activity, achieving a 30x ROAS within just 14 days. Building on this momentum, we then restructured their Meta account, which had previously been optimised solely towards add-to-cart metrics for over 18 months and was delivering a negative ROAS. By shifting the focus to revenue-driven performance and implementing a full-funnel strategy, we transformed Meta into a highly profitable channel, delivering a ROAS range between 17x and 72x within 45 days.

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40x TikTok ROAS

For one of our UK-based fashion brands, we successfully launched TikTok as a new platform and achieved a 46x ROAS within just 30 days. This rapid growth was driven by a strong creative-first approach, leveraging highly engaging visuals tailored for virality and aligned with seasonal trends. By pairing bold, scroll-stopping creatives with FOMO-driven messaging, we captured attention quickly and converted demand efficiently, establishing TikTok as a highly profitable new platform for the brand in its first month.

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DAVID - DIRECTOR @ AEROSPACE EXPERIENCE

"We couldn't be happier"

“Not just marketing agency, but a partner in Aerospace eXperience’s online brand journey -

Istoria don't just work for us they are a hands on team member! Profitability is always the core focus of the partnership, and the impact was immediate, with a massive increase through Q4 compared to the previous year, which then continued consistently throughout our work together.

We were initially sceptical of marketing agencies in general, and particularly Istoria, as we believed they were primarily geared towards fashion brands. However, taking that chance proved to be completely worthwhile. Our ROAS more than doubled, cost per acquisition was halved, and overall profitability increased significantly. Istoria exceeded our expectations and proved their approach works just as effectively in aerospace as it does in any other sector.”

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We'll Let Our Results Speak For Themselves...